Bud Light Prepares a Plan to Sucker Republicans and Regain Support

AP Photo/Jacquelyn Martin, File

Bud Light’s disastrous decision to partner with Dylan Mulvaney, a flamboyant man who pretends to be a preteen girl, continues to haunt the company. Sales are way down, and that’s left executives scrambling to find a way to regain support.

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The two people most responsible for producing a commemorative “365 days of girlhood” can for Mulvaney and paying him to promote Bud Light have been given a “leave of absence.” The company has also produced a patriotic ad campaign in a ploy to reconnect with its core consumer base.

Still, sales have continued to drop, and now Bud Light is moving onto the next part of its plan: Suckering Republicans on Capitol Hill.

According to Fox News, Anheuser-Busch, which owns the Bud Light brand, is hiring a team of lobbyists made up of former Republican Senate staffers to get back in the good graces of conservatives. Given some in the GOP have already caved, they may not have that much work to do.

The beer giant, which is owned by Belgium-based brewing conglomerate InBev, has hired a lobbying team of former Republican Senate staffers to woo lawmakers as it seeks to repair Bud Light’s image among conservatives following backlash over the brand’s partnership with transgender influencer Dylan Mulvaney.

Disclosures show weeks ago A-B secured lobbying firm Origin Advocacy, LLC, to represent the company on “general policy regarding the alcohol-beverage industry.” The lobbyists handling the account are Origin founder Sean McClean and Origin partner Emily Lynch, both veteran GOP aides.

McClean is a former legislative director for Sen. Ted Cruz (R, Texas) and White house liaison for the Commerce Department under President Trump, and was previously legislative director to now-Sen. Marsha Blackburn (R, Tenn.) when she served in the House.

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I wouldn’t read too much into who the senators these staffers used to work for are. It’s not Ted Cruz’s fault that his former legislative director decided to cash in as a lobbyist. Unfortunately, that’s been the natural path for those who once worked on Capitol Hill for decades and decades.

The question is whether Republicans are stupid enough to fall for this gambit. Bud Light is reportedly making the rounds, meeting with legislators and proclaiming its respect for conservative values. But if the company truly had any, it never would have tried this stunt with Mulvaney in the first place. You don’t just accidentally partner with a mentally ill man who also happens to be one of the most visible proponents of transgender ideology.

Bud Light’s lobbying effort feels a lot like an after-the-fact attempt at clean-up vs. a sincere expression of prior-held beliefs. Had the company not faced the intense backlash it did for the Mulvaney situation, the higher-ups wouldn’t be doing any of this. Good for them for responding to market forces, I suppose, but that doesn’t mean Republicans have to forgive and forget.

I don’t care how much money Bud Light donates to Republicans. This isn’t the kind of fight you give up on in just because some lobbyists show up and promise a few big checks.

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As I wrote in one of my earlier write-ups on this situation, unless Bud Light completely surrenders and unequivocally apologizes (and what they’ve done so far doesn’t qualify), conservatives should continue the boycott and take the scalp. That would lay down a marker and send a message to every other company out there that we aren’t going to stand idly by while they spit in our faces.

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