A local sports reporter in Waterloo, Iowa felt he was given the cold shoulder when he was forced away from his desk to report on the frightening frigid weather outside. In yet another ominous sign of climate change (sarcasm alert), huge parts of the country are experiencing blizzards, record-low temperatures, and bomb-cyclone weather patterns.

In a series of reports that have gone viral on social media, the reporter, Mark Woodley of local TV station KWWL, gets increasingly frustrated—and freezing—as he’s forced to stand outside for hours, filing the latest “news” over and over and over.

Watch:

This is what you get when you ask the sports guy to come in to cover a blizzard in the morning show. pic.twitter.com/h0RL9tVQqg

— Mark Woodley (@MarkWoodleyTV) December 22, 2022

Things get funny when the host asks early on Thursday morning, “Mark, how you feeling out there?” Woodley’s reply was frosty: “Again, the same way I felt about eight minutes ago when you asked me that same question,” he snapped.

Later as he became increasingly chilly, Woodley became more and more bitter (in a humorous way), saying, “So what better time to ask the sports guy to come in about five hours earlier than he would normally wake up, go stand out in the wind and the snow and the cold and tell other people not to do the same?”

He kept up the act throughout the morning, chattering out lines like these:

“Tune in for the next couple of hours to watch me progressively get crankier and crankier,” he warned.

“Can I go back to my regular job?” he asked at one point, suggesting his colleagues “added an extra hour to this show just because somebody likes torturing me.”

“It is just getting colder and colder,” he said, quipping how “the outdoors currently is not heated.”

At one point, he gave viewers good news and bad news.

“The good news is that I can still feel my face right now. The bad news is I kind of wish I couldn’t,” he said.

Theoretically, this all could have gone south—management could have had a fit, and viewers could have complained. The opposite seems to have happened though as folks on social media think it was so funny that he should permanently switch to weatherman duties:

Big mistake, Woodley. You shouldn’t have been so good at this.

— Grant Galarneau-Becker (@GBeckTV) December 22, 2022

And this:

Perhaps sadly for you, you have now become far and away my favorite weather reporter.

— Sam Amico (@AmicoHoops) December 22, 2022

Woodley explained, however, that despite his chill delivery, he did actually realize the importance of the nasty weather. “It’s a pretty serious storm. We take it very seriously,” he said. “I want people to know it’s not a complete joke to me. I kind of felt if I brought a little personality to it, people would pay attention.”

On Twitter, another television reporter chimed in, reminiscing about the time he was sent out to cover a tree planting, but ended up mostly talking about how there were no actual trees:

We were supposed to be live talking about trees. There were no trees. The best of #TreeWatch2017 on @wbir pic.twitter.com/MOsCuv71lE

— Daniel Sechtin (@DanielSechtin) December 18, 2017

I’ve lived in Chicago, so I know what bitter cold feels like, and it can be absolutely brutal. I can only imagine how much this dude’s legs hurt—along with everything else. I got a real laugh watching him keep his humor throughout the bone-chilling morning. Should we call him “America’s Weatherman,” or is it too soon?