Say Cheese: Costco Cancels a Pimento Based on Mayor's Portrait of Black Lives Matter

(AP Photo/Mark Baker)
AP featured image
In this May 21, 2017 photo, a cow stands in a paddock on a farm near Invercargill, New Zealand. New Zealand plans to slaughter about 150,000 cows as it tries to eradicate a strain of disease-causing bacteria from the national herd. Politicians and industry leaders announced the ambitious plan Monday, May 28, 2018. They say it will cost hundreds of millions of dollars, and, if successful, would be the first time an infected country has eliminated Mycoplasma bovis.(AP Photo/Mark Baker)


If you’re a fan of both Costco and cheese, on the grid of life, you just lost a plot point.

Previously, the membership-only warehouse club served up a delicious dairy dish complements of Palmetto Cheese.

The milky must-have was, according to the brand, “The Pimento Cheese with Soul!”

But it seems now the world’s second largest retailer disagrees.

As it turns out, the creamy delight is owned by none other than Brian Henry, mayor of Pawleys Island, South Carolina.

According to Myrtle Beach Online, in August, the mayor took to Facebook with comments on a murder case:

“2 innocent people murdered. Not 2 thugs or people wanted on multiple warrants. 2 white people defenselessly gunned down by a black man. Tell me, where is the outrage?”

Unable to control his cheddar chatter, Brian followed with this:

“This BLM and Antifa movement must be [treated] like the terror organizations that they are.”


Soon after, members of the local NAACP decried the crowing, with Georgetown chapter president Marvin Neal advocating an ousting:

“What he said really is his heart. People like that shouldn’t be serving anyone.”

At a press conference, Marvin continued, “I don’t think we can address hate enough. When comments are made and we don’t address it, we condone it.”

All the controversy left Costco constipated, so they decided to cut the cheese — Palmetto’s, at least — from their inventory.

Fox News notes the nixing:

The Georgetown Times published a photo of a sign in the Myrtle Beach Costco store stating that the products were “discontinued and will not be re-ordered by Costco,” adding that the products were being removed from more than 120 Costco locations.

The brand did its best in response — if life serves you lemons, make…pimento cheese:

As reported by the Coastal Observer, Brian’s since deleted and apologized for his post.

Earlier this month, he labeled the entry “raw emotion” and professed with profundity:


“I want to start out by saying I am profoundly sorry to those I offended with my post,” Henry said, speaking from a lectern in the dining room where watercolor portraits of the inn’s Black staff look down from the walls. “My comments were hurtful and insensitive.”

Henry met the day before with Black ministers in Georgetown and Pawleys Island. Those and other conversations “provided me with a deeper understanding of racial inequality and the importance of diversity sensitivity, which is very much needed to heal Pawleys Island, Georgetown and our country,” he said. “My goal is to be a part of the long-term solution, and I’m committed to that.”

Brian really tried to milk it:

Henry said he will create a foundation in the memory of Vertrella Brown, a long-time cook at the inn who died earlier this year. The Henrys have said over the years that it was Brown who put the “soul” in Palmetto Cheese when she prepared Sassy’s pimento cheese recipe for guests at Sea View. Her picture has been on the label since they started selling Palmetto Cheese in 2006.

And now he’s got a different problem:

An apology from Pawleys Island’s mayor for a Facebook post that was condemned for racist language and led to calls for his resignation brought a new wave of criticism last week from people who said he had nothing to apologize for.


Sounds like enough to cause a stomachache, the solution for which might just be a serving of protein and fat from a cow, buffalo, goat, or sheep.

But if the mayor’s in need of a soulful spread, he won’t find it at Costco — the chain’s still curdled.

Meanwhile, Fox reports, he’s trying to appeal to a sense of justice:

“Please consider the hundreds of South Carolina jobs that depend on its success,” he said, per The Sun News.

For those of you who haven’t lost your appetite over the affair, Palmetto Cheese is still sold in 44 states — at more than 9,100 stores.

We live in a reactive world, and what you say can and will be used against you. Dairy producer Brian Henry leaned that the hard way, by way of a culture — not of bacteria-chocked cheese, but cancel.

Having said that, Brian’s not alone in his cheesy racial raze.

There’s at least one other:




See more pieces from me:

Call ‘Em Chicken: KFC Flies the Coop Over COVID and Cancels Your Contaminated Claws

Conditioning ‘Children to Think Pedophilia is Okay’: Hasbro Pulls a Doll Over Its Questionably-Placed Giggle Button

A Pop Star Calls Out Cancel Culture’s God Complex: ‘I Am So Grateful God Never Canceled Me’

Find all my RedState work here.

And please follow Alex Parker on Twitter and Facebook.

Thank you for reading! Please sound off in the Comments section below. 


Join the conversation as a VIP Member

Trending on RedState Videos