When You Needn't Make the Slightest Bit of Sense: Multi-Billion-Dollar Company Says 'Resist Capitalism'

(AP Photo/Charles Krupa, File)
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FILE- This June 15, 2018, file photo shows U.S. currency on a counter in East Derry, N.H. Most financial planners advise never tapping retirement savings to pay for your kid’s education. Even as college costs climb, there are still options to borrow that cash, whereas it’s often noted that you can’t borrow for retirement. (AP Photo/Charles Krupa, File)


Call it a…actually, I don’t know what you should call it.

In an Instagram post last Saturday, athletics apparel company Lululemon invited followers to a September 17th workshop hosted by brand ambassador Rebby Kern.

The title of the shindig: “Decolonizing Gender.”

According to the ad, the educational get-together will teach participants to “unveil historical erasure and resist capitalism.”

It’s at this point yet again that I long for an ad during the next Super Bowl pointing out what capitalism actually is, as I’m increasingly convinced no one any longer knows.

It is, of course, a system in which an individual may own his or her own business.

Speaking of, here’s The Washington Free Beacon:

Lululemon’s sales have soared during the coronavirus pandemic, as workers have been forced to swap the cubicle for the couch and pencil skirts and ties for leggings and hoodies. The price of the company’s market shares is up 51 percent and online sales are up 157 percent since the start of the pandemic. The company made $902.9 million in revenue during the second quarter—exceeding sales expectations and marking a 2 percent jump from the company’s 2019 second-quarter revenues.


So goes it for an organization — founded by Canadian billionaire Chip Wilson — worth $41 billion and apparently in mid-existential crisis.

As for founder Chip, he resigned in 2011 after comments that were a might shy of woke.

More from the Beacon:

He once said Lululemon’s signature black leggings were not made for women “without a thigh gap” and that the company could not afford to make leggings for plus-size women. Wilson also allegedly chose the company’s name to mock the Japanese pronunciation of the letter “L.”

More controversy followed: Last October, The Guardian reported some female Bangladeshi factory workers — making the brand’s $100+ leggings — alleged they were beaten by management.


Back to “decolonizing gender,” the website of the same name puts it this way:

Decolonizing Gender: A Curriculum is a guided reflection on gender identity, race, and colonialism. Designed for both individuals and groups, this zine asks deep and probing questions about why the gender binary is seen as the “norm”, despite people who choose to exist outside of the binary having existed forever.

How did the whole world “get” two genders? The answer has more to do with colonialism and white supremacy than you might think.

Find further education on the precolonial period courtesy of #OnTheRag:

As for resisting capitalism — which is an opposite of socialism, wherein the government owns all products and means of production — there’s only one way to do so: Don’t participate in it.

Step 1: Give up all business and ownership interests and all income previously so earned.

Step 2: Get a job working for the government.

Step 3: If you’re really serious, don’t purchase anything from anywhere but the government. That may require you to move, but you’ll be making the difference you want to see in the world.

In the meantime, Lululemon’s rolling in the dough, perhaps partly due to some extra publicity this summer:


Fight on, heroes of anti-capitalism.



See more pieces from me:

Woman Is Told She Can’t Vote Because of Her Shirt, So She Takes It Off

University of Michigan Hosts Two Cafes: One for Whites, One for Everybody Else

Woman Tries to Frame Ex-Boyfriend by Supergluing Her Vagina, Accidentally Goes to Prison Instead

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