Little Seizures: People Freak Out Over Domino's 'Karen' Promotion, So It Caves to the Woke and Eats Humble Pie

(AP Photo/Domino's Pizza Inc.)
AP featured image
This photo provided by Domino’s Pizza Inc., shows the Wisconsin 6 Cheese pizza. Domino’s Pizza Inc. is releasing a new pizza called the Wisconsin 6 Cheese on Wednesday, Oct. 13, 2010, continuing its effort to revamp its pizza lines. (AP Photo/Domino’s Pizza Inc.) NO SALES


In the table game of sociopolitical whimsy, Domino’s just lost at dominoes.

If you’re like me, you love a good pizza.

And a good Karen story.

Concerning the former, I’ll take anything with everything. As for the latter, I’m partial to a pandemic patriot who pepper-sprayed a pair for eating while unmasked.

For a recent moment in time, the Australian and New Zealand branches of Domino’s Pizza baked both ingredients into its “Calling All Karens” promotion, which was a downright delicious idea.

The company wanted to sooth the souls of those marked by a now much-maligned moniker.

The New Zealand Herald explains:

The pizza franchise decided to give “Karens” a break from negativity by rewarding 100 people with the name a chance to win free pizza.

It asked Karens, who could prove their name with ID, to tell Domino’s in 250 words or less how they’re one of the “nice” ones.

Here’s how the chain laid it out online:


It’s a tough time to be a Karen.

Karen the nurse, Karen the teacher, Karen the mum, Karen the neighbour, Karen the mask wearer – we’re all in this together, but a vocal minority who believe rules and laws don’t apply to them have given the name “Karen” a bad rap this year.

At Domino’s, we know there’s plenty of Australians named Karen that aren’t, well, “Karens”.

Let us know if you’re one of them by completing the form via the link below. We may send some pizza your way!


CALLING ALL (MASK WEARING, LAW ABIDING) KARENS! 😷🚨It’s a tough time to be a Karen. Karen the nurse, Karen the…

Posted by Domino's Australia on Monday, July 27, 2020

As reported by the New York Post, regional chief marketing officer Allan Collins thought it was a slice of awesome:

“Well, today we’re taking the name Karen back. At Domino’s, we’re all about bringing people together and we want to celebrate all the great Karens out there by shouting them a free pizza!”

Unfortunately, woke warriors found the promotion problematic.

From the BBC:

The offer was immediately criticized, with many arguing “Karen negativity” was an issue that affected mostly “privileged white women.”

One melting muckraker wrote thusly:

“Domino’s New Zealand, I would like to speak to your manager, please! I cannot believe the ignorance displayed in this post and the narrative you are trying to spin on this. There is so much context missing from this and you. Domino’s NZ have failed to recognize the harm this post has caused. I suggest you take this down immediately and publicly apologize.”

Another critic pummeled the pizza maker over the savagery of slavery and appeared to accuse cops of skinning the citizenry:

“Most of the time ‘Karens’ are entitled privileged white women. If a few people actually called Karen can’t handle the meme of it they should try handling 400 years of oppression. They should try watching their people killed by police officers solely for their skin.”


The denouncement was extra-thick:


One tweeter — “headass chelsea” — celebrated the collective condemnation on behalf of Black, Indigenous, People of Color, otherwise known as “BIPOC”:

This problem-solver offered an alternative:

Even a Karen got in on the action:

You can guess what happened next — the pizza people issued a Large mea culpa pie.

With extra humility and a side of Sorry Sticks:

We are sorry.

Throughout COVID-19 we’ve tried to bring a smile to customers faces, with our pizza and our social media.

Our post came off the back of a number of situations in Victoria, Australia which received international media coverage, including in New Zealand. A person who decided they didn’t have to follow the mandate and wear a mask and took it out on retail workers; a person who breached a COVID-19 checkpoint, potentially endangering others; a person who was bored walking in her neighbourhood. These examples were widely known, and publicly commented on: Bunnings “Karen”, Checkpoint “Karen”, and “Karen” from Brighton.

We wanted to bring a smile to customers who are doing the right thing – Karen the nurse, Karen the teacher, Karen the mum.

In New Zealand, because it lacked this important context, people interpreted this in a different way than we intended. We appreciate how this has happened and have listened – we’ve removed this post.

Our intention was one of inclusivity only. Our pizza brings people together and we only had this at the heart of the giveaway.

We want you to know that we are always listening and learning and when we get it wrong, we fix it.

We are sorry.


We are sorry. Throughout COVID-19 we’ve tried to bring a smile to customers faces, with our pizza and our social…

Posted by Domino's New Zealand on Tuesday, July 28, 2020

So goes surrender to society’s new Meat Lovers — the cannibalistic woke.

But if you ask me, their outrage was nothin’ but cheesy.



See more pieces from me:

To Fight COVID-19, Female Health Blogger Prescribes a Daily Smoothie of Not Just Berries, but Twigs

You May Have Thought Things Couldn’t Get Dumber, but a Bed and Breakfast and a Banner in Michigan Beg to Differ

Sports Illustrated Features Its Swimsuit Issue’s ‘Curviest Model Ever’

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