Well, it was a good run while it lasted.
Hartford, Connecticut-based national tavern chain World of Beer has given one of its guzzled goods the gong due to some poorly-conceived packaging.
Yellow Belly beer — which, according to its brewery, is meant to “celebrate” all things “progressive” — has been yanked from the shelf following multiple complaints.
The problem? Well, as it turns out, wrapping a cylindrical container in white paper and swirling it at the top is a great way to bring to mind a bit of the ol’ racism:
— WFSB Channel 3 (@WFSBnews) July 14, 2020
Here’s a better picture:
So this $40 beer (per bottle) was supposed to be designed to denounce racism..#fail
The beer has since been pulled. Here's a link if you want to learn more.
The Yellow Belly beer is made by Swedish brewery Omnipollo and Buxton Brewery in the U.K.https://t.co/lRqkmuGwgO pic.twitter.com/u2mYDJg2uN
— Robert Rides At TheDoor (@ayngelboy) July 14, 2020
Does it Kinda Kome Klose to something you’ve seen in movies about Mississippi?
It gets stranger.
From the website of Swedish brewery Omnipollo, which — along with the UK’s Buxton Brewery — creates YB:
Yellow Belly—a person who is without courage, fortitude, or nerve; a coward.
To us, one of the most cowardly deeds is to act anonymously, hiding behind a group. A signifying trait of institutionalized racism.
This beer is brewed to celebrate all things new, open minded and progressive. A peanut butter biscuit stout with no biscuits, butter or nuts. Taste, enjoy, and don’t be prejudiced. Brewed with aromas.
Apparently, not everyone wants a nutty, ironic cold one:
I (big) mistakenly tagged the wrong company when I questioned how a beer packaged in a KKK hood is supposed to be "ANTI-RACIST." This happened at a rest. in my town. Regardless of what 'yellow belly' means, Omnipollo brewing & Buxton Brewery thought THIS was a good idea?!?!?!?!?! pic.twitter.com/0b9IXzeDJ2
— Michelle Bonner (@MichBonner) July 14, 2020
As relayed by Rocky Hill’s WFSB, World of Beer Bar & Kitchen has issued an apology:
“Please accept our apologies for the lapse in judgment in serving. While we can’t speak for the intent of the brewer, the visual representation does not have a place at our establishment. We appreciate you bringing it to our attention and welcome the opportunity for discussion.”
Yeah — I’m sure they’re welcoming that can of worms.
Regardless, for those wanting to get high as a kkkite or so drunk they believe they’re a Grand Dragon, WOB will no longer be a go-to.
And it may be safe to say we’ll never see the hooded hops again. So goes gulping the suds of white supremacy.
Farewell, Yellow Belly. You didn’t quite accomplish the progress of your aim. Maybe next time, don’t get gassed with your own product before the marketing meeting.
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