Beer Gets Yanked From National Restaurant Chain Because It Looks Like the KKK

This image released by Focus Features shows director Spike Lee, left, with actors Topher Grace, center, and Adam Driver on the set of Lee's film "BlacKkKlansman." Lee is releasing his film this weekend, a year after the violent clashes in Charlottesville in which anti-racism activist Heather Heyer was run over and killed. Lee’s film is about an earlier chapter in white supremacism and the Ku Klux Klan: when African-American police detective Ron Stallworth infiltrated a Colorado Springs, Colorado, chapter of the KKK in 1979. (David Lee/Focus Features via AP)

 

Well, it was a good run while it lasted.

Hartford, Connecticut-based national tavern chain World of Beer has given one of its guzzled goods the gong due to some poorly-conceived packaging.

Yellow Belly beer — which, according to its brewery, is meant to “celebrate” all things “progressive” — has been yanked from the shelf following multiple complaints.

The problem? Well, as it turns out, wrapping a cylindrical container in white paper and swirling it at the top is a great way to bring to mind a bit of the ol’ racism:

Here’s a better picture:

Does it Kinda Kome Klose to something you’ve seen in movies about Mississippi?

It gets stranger.

From the website of Swedish brewery Omnipollo, which — along with the UK’s Buxton Brewery — creates YB:

Yellow Belly—a person who is without courage, fortitude, or nerve; a coward.

To us, one of the most cowardly deeds is to act anonymously, hiding behind a group. A signifying trait of institutionalized racism.

This beer is brewed to celebrate all things new, open minded and progressive. A peanut butter biscuit stout with no biscuits, butter or nuts. Taste, enjoy, and don’t be prejudiced. Brewed with aromas.

Apparently, not everyone wants a nutty, ironic cold one:

As relayed by Rocky Hill’s WFSB, World of Beer Bar & Kitchen has issued an apology:

“Please accept our apologies for the lapse in judgment in serving. While we can’t speak for the intent of the brewer, the visual representation does not have a place at our establishment. We appreciate you bringing it to our attention and welcome the opportunity for discussion.”

Yeah — I’m sure they’re welcoming that can of worms.

Regardless, for those wanting to get high as a kkkite or so drunk they believe they’re a Grand Dragon, WOB will no longer be a go-to.

And it may be safe to say we’ll never see the hooded hops again. So goes gulping the suds of white supremacy.

Farewell, Yellow Belly. You didn’t quite accomplish the progress of your aim. Maybe next time, don’t get gassed with your own product before the marketing meeting.

-ALEX

 

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