L'Oreal Removes All Caucasian-Related Words From Its Product Line - 'Whitening,' 'Fairness,' 'Lightening'

(AP Photo/John Raoux)
AP featured image
In this Wednesday, Sept. 12, 2018 photo, Laura Law gets into character after her makeup nears completion as a witch for Halloween Horror nights at Universal Studios in Orlando, Fla. (AP Photo/John Raoux)


Who’s the fairest of them all? Whoever it is, she ain’t wearing L’Oreal.

On Saturday, the French cosmetics behemoth announced it will “remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”

The change comes as a clobbering in the bulging battle against racism.

The company’s taking things to the next level. As reported by The Associated Press, L’Oreal tweeted earlier this month that it “stands in solidarity with the Black community and against injustice of any kind.”

But that fell short for some:


Several Sick-of-Its brought up the brand’s recent history with Munroe Bergdorf.

Here’s more about that from The Guardian:

Munroe Bergdorf, the model and transgender activist, has accused L’Oréal Paris of hypocrisy after it posted a message on social media in support of the Black Lives Matter movement days after the George Floyd killing.

Bergdorf was hired by the beauty company in August 2017 but was fired days later after a controversy over comments she posted on Facebook in response to the violence in Charlottesville, Virginia, in which an anti-far-right protester was killed by a white supremacist.

In August 2017, Bergdorf was announced as one of the faces of L’Oréal’s True Match diversity campaign to launch a range of foundations for a variety of skin tones. But she was dropped at the start of September after her post on Charlottesville came to light.

The post caused controversy because of remarks including: “Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people. Because most of y’all don’t even realise or refuse to acknowledge that your existence, privilege and success as a race built on the backs, blood and death of people of colour. Your entire existence is built on racism.”

Back to Twitter:


And there was this:

Of course, the company didn’t say it would stop selling the products; only that it would stop using what it apparently had previously determined were the most logical words to describe them.

And L’Oreal isn’t alone — as noted by the AP, their fight for justice “follows a similar move by Anglo-Dutch company Unilever on Thursday.”


That one got rousing remarks, too:

It’s great to live in a world where racism can be solved by the mere deletion of words existing in order to describe degrees of light. Or geography. Or architecture. It’s a heck of a lot better than the old days, when people had to actually do stuff.

So cut the pages out of your dictionaries, and hopefully, we’ll all soon be rid of the entire scourge.

Throw that politically inappropriate paper away and Presto Change-O: fantabulous fairness.

Oh, I beg your pardon…equality.




See a few more pieces from me:

‘The Simpsons’ Announces It Will Recast All Nonwhite Characters Voiced by White Actors

Boy Scouts of America Introduces Its New ‘Diversity and Inclusion’ Badge

The Masters Golf Tournament Gets a Woke Work-Over: Sportswriter Demands the Racist Name Be Changed

Splitting Headache: New York Stabbing Victim Walks Around With a Giant Knife Stuck in His Head (VIDEO)

Tail of the Sea: Man Complains of Stomach Pain, Doctors Find a Large Fish in His Rectum

Oh Say, Can You C-A-N-C-E-L? The Woke Mob Goes After the National Anthem, and Here’s Its Recommended Replacement

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