Just a short while ago, consumers weren’t forcibly made aware of companies’ politics. Perhaps the producers of your favorite popcorn were agnostic druids who never met a trade embargo they didn’t like, couldn’t stand the Federal Reserve, voted for Ross Perot, craved a ban on 11-inch knives, and protested at every NORML rally west of the Mississippi — but you’d never know.
These days, corporations seem keen to shove unrelated opinions up potential customers like a mass-marketing colonoscopy.
Apropos of such, Gillette has released a revolutionary commercial.
Just months ago, the razor-maker slapped a few teeth out of the American male with its trampling of toxic masculinity. In April, it championed the conquering victories of the morbidly obese:
Go out there and slay the day 💪🏼 📸 Glitter + Lazers pic.twitter.com/cIc0R3JfpR
— Gillette Venus (@GilletteVenus) April 3, 2019
And now it appeals to face-shaving biological females.
The company’s newest ad — released Saturday — introduces a youngster exploring self-identity.
In a deep voice:
“I went into my transition just wanting to be happy. I’m glad I’m at the point where I’m able to shave.”
“Growing up, I was always trying to figure out what kind of man I wanted to become, and I’m still trying to figure out what kind of man that I want to become.”
A beaming father is present for his biological daughter’s punim pruning. While mastering the mandibular manscape, his child repeats:
“North, north, east, west, never in a hurry.”
Dad smiles in approval.
“Now don’t be scared. Don’t be scared. Shaving is about being confident. Aw, you’re doing fine. You are doing fine.”
For the new shaver, it’s Mission Accomplished:
“I’m at the point in my manhood where I’m actually happy.”
Then a caption:
“Whenever, wherever, however it happens, your first shave is special.”
Gillette is, per the ad, “the best a man can get.”
As for a biological female celebrating the need to whack at whiskers, it seems to me that shaving is a giant pain. Gillette didn’t become successful because people love to do it; they made billions because millions are pressured to not look unkempt.
Regardless, on April 25th, RedState’s Brandon Morse wrote that Gillette took a financial hit in the aftermath of their ad insulting men. Do you believe the trans campaign will produce similar results? Please let us all know in the Comments section.
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