A few days ago, I wrote about Nike’s pick of Colin Kaepernick as the face of its 30-year anniversary campaign (please read here). For the moment, some shoppers are subsequently looking at other companies’ shoes. Nike stock is down, and stats show a decline in favorability of the brand.
One group that’s called it Splitsville with the iconic company is Missouri’s College of the Ozarks.
The Christian school, located in Point Lookout, announced it will discard any uniforms purchased for its athletic program which bear the infamous swoosh.
President Jerry C. Davis made the institution’s position clear:
“If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
Nike’s new ad characterizes Kaepernick — who’s worth $20 million and has been hailed by media — as a paragon of sacrifice:
“Believe in something. Even if it means sacrificing everything.”
As I noted in my previous coverage, respectfully, that which Colin has believed hasn’t been bolstered by statistics.
For that and/or other reasons, President Davis thinks maybe a different campaign would be a better idea:
“I personally think it’s one of the dumbest marketing decisions I’ve seen come down the pike lately. We just don’t want our players wearing the Nike image to promote a company that affirms division and disrespect toward America.”
College of the Ozarks Vice President Marci Linson also chimed in on the issue of Kaepernick, speaking to CBS Sports:
“Nike is free to campaign as it sees fit, as the college is free, and honor-bound by its mission and goals, to ensure that it respects our country and those who truly served and sacrificed.”
Thank you for reading! What do you think about the college’s decision? Do you believe Nike will ultimately pay dearly for selecting Kaepernick? Please let us all know in the Comments section below.
For something totally different, please check out my articles on Tattoo & identity politics, Symone Sanders & pooping, and trusting black women to help black women by aborting black women you could otherwise trust.
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