Hillary PAC Priorities USA has a new ad out today that brings up a topic we haven’t heard about in a while: Trump mocking a disabled reporter. The video, titled “Grace”, is extremely effective:

Since I assume you are a human being and not a piece of crap, you don’t need an explanation of why this is an effective ad. But if you want to know about it from a political perspective, nobody reviewed this video better than Rick Wilson, in the tweets you see below. But first, let’s note that Hillary and her supporters would probably have rather seen this baby aborted. They have no moral high ground. But the ad will work anyway. Here’s Wilson on why:

1/ That's precisely the kind of thing I've been warning you of; Trump fans will see that ad and ignore it or say it doesn't matter.

— Rick Wilson (@TheRickWilson) June 6, 2016

2/ Trump fans AREN'T THE AUDIENCE. Suburban, educated women are. Women in places like Bucks County, and Fairfax and Hamilton and…

— Rick Wilson (@TheRickWilson) June 6, 2016

3/ …and Oakland and Waukesha and Pinellas. Professionals. High propensity voters. Who are already iffy on Trump, at best. This kind of…

— Rick Wilson (@TheRickWilson) June 6, 2016

4/ …ad will get Trump to triple down and bellow something else even worse. And THEN all the Republican candidates get to do the same…

— Rick Wilson (@TheRickWilson) June 6, 2016

5/ …all-day defense of Trump they did this weekend about Curiel. There is no better Trump. There is only this madman.

— Rick Wilson (@TheRickWilson) June 6, 2016

It’s a smart ad for a pro-Hillary group, and there will be sooooooooo many more. The ground is fertile. The thing that makes this so easy for Hillary and for a PAC supporting Hillary is they don’t even have to address policy. They don’t even have to highlight differences on issues. They can show Trump acting like a jackass for months without repeating themselves. And it will absolutely hurt him.

Good job, GOP voters!