Negative advertising works, but a campaign also needs to give voters a reason to vote for them. This is a new harmless little web ad aimed at young voters. There is nothing special except it has a positive tone which has been lacking
Now here comes the hammer. A new RNC ad that will initially be played in Wisconsin and Indiana attacks ChicagObama:
I like this tactic. Blogs, 527s and Palin must be relentless towards Obama. Meanwhile, the McCain camp has to make people like and trust McCain. He has to do both to win, carrots and sticks.