WPA's Weekly Political Brief

As part of our continuing effort to keep our clients and friends up-to-date on the political environment as we head toward Election Day, 2012, every Friday WPA compiles the key numbers from the week and provides analysis of key trends.  The full analysis can be viewed at: http://www.wparesearch.com/2012-elections/wpas-weekly-political-brief-33/.

In addition to the key political numbers, this week’s analysis includes:

  • The pre and post-debate presidential ballot.
  • A look at which presidential candidate would be best to reduce the deficit and create jobs.
  • Swing state polling after the presidential debate.
  • Immediate reactions to Thursday night’s Vice-Presidential debate.

The key take aways for this week:

  • After trailing by eight points in a September Pew Research Center poll, Romney now leads Obama by four points (pg. 11).
    • Part of this post-debate increase can be attributed to Romney’s improved image as a strong leader.
  • Romney leads among likely voters on two key economic issues: reducing the federal budget deficit and job creation (pg. 12).
    • These two issues are consistently the most important to voters.
  • After Romney’s strong debate, he improved his position in swing states (pg. 13-15).
    • Romney is in a better position in the crucial swing states of Ohio and Florida (pg. 13).
    • The presidential ballot in Virginia is now tied and Obama’s lead is only two points in Wisconsin (pg. 14).
    • Romney improved his position in the Western swing states of Nevada and Colorado. (pg. 15).
  • Paul Ryan has a four point advantage among registered voters when asked who won the vice-presidential debate (pg. 16).
  • Ryan scores higher than Biden on likability and who is qualified to be president, which demonstrates Biden’s vulnerability as incumbent (pg. 17).

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