A movement self-confident in its place in American society would not have made Joe the Plumber a bigger story than he actually was. Since its very beginnings as a movement, conservatism has bought into liberalism’s dominant place in the American political process. They controlled all the major institutions: the media, academia, Hollywood, the Democratic Party, large segments of the Republican Party, and consequently, the government. Liberalism’s image of conservatives in the ’50s and ’60s as paranoid Birchers gave birth to a conservative movement self-conscious of its minority status. As in any tribe that is small in number and can’t fully trust its most natural allies (i.e. the business community or the Republican Party), the meta-debate of who is inside and outside the tribe is magnified exponentially.
The legacy of that early movement — alive and well at CPAC and in the conservative institutions that still exist today — is one driven inordinately by this question of identity. We have paeans to Reagan (as if we needed to be reminded again of just how much things suck in comparison today), memorabilia honoring 18th century philosophers that we wouldn’t actually wear in the outside world, and code-word laden speeches that focus on a few hot button issues that leave us ill-equipped to actually govern conservatively on 80% of issues when we actually do get elected.
This culture of identity politics means we get especially defensive about the Liberal Majority’s main lines of attack, because we think of our position as inherently fragile. The one that spawned the Cult of Joe the Plumber was the meme that Republicans want tax cuts only for the rich and that we don’t stand for working Americans. When find a highly visible figure who contradicts this notion, we swing into action. And we go on to press the argument to the point to absurdity, replete with plungers and custom “Joe” yard signs to prove our working class chops. These are the not the marks of a movement that assumes it operates (or should operate) from a position of political and cultural supremacy.
—Patrick Ruffini. Or to put matters more succinctly: Joe must go.