New RNC Ad: "Nothing."

The RNC has decided to get in a kick or two:

…presumably on the principle that you never let a good dip in the polls go to waste. Based on the length, this looks like a web ad, which means… actually, the jury is still out on how effective web ads are. They’re certainly more cost-effective, but the dispute is on what their real reach is – and the dispute is rarely between people who don’t have a vested interest in the answer.

Full points on the big lettering, by the way. Subtle, this wasn’t. Nor was it particularly meant to be.

Moe Lane

Crossposted to Moe Lane.