By way of introduction, my name is Mitch Reed and this is my first diary post on Red State. I feel honored to be in such good company with my fellow conservatives.
If you caught my bio, you already know that my educational background is centered upon the human condition, which would include how humans react to outside stimuli such as advertising; political or otherwise.
I just read an excellent diary post by Vernon Robinson who as I understand, is behind or involved in the RunBenRun grass-roots effort to get the doctor to run for President in the upcoming 2016 elections. Mr. Robinson’s persuasive post reinforces what behaviorists such as myself have known for decades; the human mind is most attracted to subconscious or subliminal messages that it relates to closely as it’s own shared belief. In technical terms, that is the person’s internally-scripted common-sense. One’s internal common-sense is nothing more than an extension of the person’s beliefs (or belief system as some behaviorists refer to it as). In lay-man’s terms; the advertiser and the recipient share a common belief in the message put forward in the advertisement.
Clearly Mr. Robinson’s strategy of presenting common-sense messages and arguments to the black electorate of No. Carolina, prevailed in convincing a higher percentage of black voters, that Ms. Hagen clearly didn’t have those voters’ best interests at heart. This was done by mirroring the conservative beliefs of the targeted audience to rational common-sense that the voter could understand and relate to. The result of which drove a higher percentage of black voters to the polls for Tillis than was previously gauged in prior polls taken before the ads ran.
The how and why of this phenomenon is quite simple…give your audience common-sense messages and arguments that they internally can relate to on a subconscious level. In this way, a corollary is created between the person’s internal common-sense to universally-held external common-sense issues. That person then marries their internal common-sense to the external common-sense through the advertisement’s intended message. The result is an acceptance of the message’s or argument’s validity and so the person accepts it as such…and in this case; votes accordingly.
What I found most fascinating regarding Mr. Robinson’s diary post, was how effective it was, while how cost-effective it proved to be as well.
The final irony is also ripe with an interesting conclusion: You see, Mr. Robinson is using the same approach of utilizing common-sense, as the good doctor excels at. How do we know this you ask? Well, if you were to ask all potential voters familiar with the good doctor already, what was their primary reason (or the greatest attribute he possessed) for supporting him…you guessed it; they’ll likely tell you it is his excellent common-sense approach to problem-solving!
These supporters rightly put the highest value in the doctor’s ability to problem-solve by utilizing those excellent common-sense skills, than the fact as an example, that he is currently a Citizen-Statesman rather than just another ‘slick politician’…after all,we have plenty of slick politicians already, don’t we? These supporters truly find him to be a breath of fresh air, as his documentary is titled…why? Because he consistently espouses common-sense. It is truly his common-sense as an example, that has allowed him to innovate surgical procedures that no one prior had attempted…but he did and successfully so in most cases.
These supporters realize (through their own common-sense therefore) that his solutions are the correct and best prescription to heal an ill America of its political partisanship, economic malaise and spiritual decline. I would have to admit that I can easily agree with that point myself. So; RunBenRun!