In a Friday New York Times article, Seeking to Save the Environmentwith a Thesaurus, environmentalists and the Obama White House were reported to be trying out new names for global warming and cap and trade. New studies have been done and Congress and the Administration are being told the new names they can use in their talking points. I wonder how many of them we will hear on the Sunday morning talk shows. All this is a new effort to sway public opinion back towards favorable alarm. With global warming the last on the list of American’s concerns, they need to do something to push it back into the forefront of our minds.
According to ecoAmerica, Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”
Unfortunately, Americans have proven to be willing to accept this kind of newspeak propaganda. With the advent of political correctness, we have already shown ourselves to forget words, to cause some to be illegal, to have others be termed “hate speech”. The point is that we are allowing others to dictate what we are or are not allowed to say. Where will this stop? What else will be taken out of our vocabulary until we are saying things like “doubleplusungood”?
“Energy efficiency” makes people think of shivering in the dark. Instead, it is more effective to speak of “saving money for a more prosperous future.” In fact, the group’s surveys and focus groups found, it is time to drop the term “the environment” and talk about “the air we breathe, the water our children drink.”
Yes, the Republicans do this too. Trying to expose Cap and Trade by calling it a tax (no wait, that was a Dem who said that). Well, they do. You get the idea. This is nothing new but I’m just sick of it on both sides. Can’t we just say what we mean and mean what we say anymore?
The firm, ecoAmerica, apparently did not want this information released until later this month but an email was sent out to news groups by mistake. Please excuse my cynicism, but the Administration has shown that it does not do things “by accident”. Letting this come out on a Friday afternoon is sure to be overlooked and our language subtly changed forever. One last question though. Who paid for the study???