The Obama camps strategy is clear over the 60 something days. To continue to tout John McCain as the second coming of George Bush and to tout himself as the one who can truly bring change.
The McCain camp needs to respond to these two charges and have yet to do it effectively.
Some might of disagreed a month ago or maybe still disagree, but with John McCain having locked up the base, I see no problem with running hard on his own record.
It was John McCain’s appeal to moderates and independents that allowed him to win some of the early primaries. I stated at the time that it was McCain’s appeal to Independent voters, that would help him the election, as long as he could shore up the base.
Over the past few months, the McCain camp has reached out to those that were reluctant at first to jump aboard. With that now being the case, it’s time for McCain to make his case to the undecideds. The only question is how to do it effectively.
First, the McCain camp needs to call out Obama on the lies and distortions he’s made thus far.
One charge that Obama has made, is that John McCain has voted 95% of the time with Bush. Which is inaccurate, to say the least. The correct statement, is that John McCain, according to the Congressional Quartely, had voted 95% of the time with Bush during 2007. But in 2005, he voted alongside the President 77% of the time. So how does John McCain distance himself from the President, in order to appeal to the undecideds that might be reluctant to support him based on the notion that he won’t bring change, but also not distance himself from the President’s staunchest supporters? He turns the table.
The McCain camp needs to tout his “independent mindedness” and his willingness to put principle before party. Something that we can’t accuse Obama of doing.
They also need to focus on Obama’s record, or what little of it. Barack Obama might not technically be the most liberal Senator in the Senate, but he’s indeed one of the most liberal Senators. They also need to point out his non-bipartisan record. I’m sure we conservatives could at least stomach listening to him speak vaguely about his bipartisan record, emphasis on vaguely.
The McCain camp needs to make this an election about a choice between John McCain, as being widely appealing, experienced, and having an actual record of reform and change, and Barack Obama, an unappealing, far-left wing liberal, who is inexperienced, and has no record of change.