Media Power Unhinged

Media power

In 2008, when then Candidate Barack Obama stated he would fundamentally transform America, no one knew at the time that he possessed an uncanny ability to command the media. Yet less than a year later, he was sworn into office in January 2009 as our 44th President of the United States and then commenced to use this venue to fulfill that very campaign promise. Fast forward to 2016 having basically survived Barack Obama, and yet another political candidate has emerged who has also captured the use of the media to his advantage, thus creating a cult like following that will likely derail the 2016 elections because of his out of control and reckless personally. For many Americans, they believe that the media has deliberately created this circus atmosphere because ratings equal money, and both presumptive nominees are well, crazy wealthy.

When America was first born, our founders established three branches of government so that they would act as checks and balances to each other and ensure that government would not become the very monster they had just won their independence from. Two hundred years plus later and the realization that government has in fact become the very bloated monster we’ve feared, another threat has bubbled to the top; the media.

Every day without fail, I watch and read the news and I’m amazed at how the media fail to cover valid stories such as the waste of government spending in the defense sector, the abuses being inflected on our veterans, and the number of homicides in Chicago, just to name a few. Now for some Americans, the examples I’ve just cited are either not news worthy or they have not even heard of them. In my opinion, ignorance through the lack of education and awareness is on the rise in America, mainly because the media decides what news is worthy of coverage. So you have to ask yourself, why is it that the media is not the “watchdog” against such government abuses? One can only conclude that the media feed off these abuses because it improves ratings and that translates into cash.  

As pariah of information today, the media know people have a veracious appetite for anything in short bits that take little thought. That is the reason why social topics typically are the most covered, yet they have the least effect on solving a problem such as the national debt. But that is not the real reason the media covers the topics that they do, while dumping others of importance. At the end of the day, it’s always about the bottom line and that bottom line is money, something that both Donald Trump and Hillary Clinton have.

That said, ever since Donald Trump announced his candidacy, Fox News has been falling over themselves to support Mr. Trumps every whim. In fact, many viewers have stopped watching the Sean Hannity show because they’re sick of the obvious bias in favor of Mr. Trump while other candidates are not afforded the same opportunity without bias. The same claim can be made for the show that comes on at 8pm as well.

But it’s not just about Mr. Trump. On the other side of the isle, Hillary Clinton has been portrayed as the presumptive democrat nominee, virtually given a free pass by the media on her use of a private email server, the deletion of thousands of emails, Benghazi and the funneling of billions of dollars by special interest and foreign governments into the Clinton Foundation. The Left leaning media loves a crook, as demonstrated by their support of sanctuary cities, illegal aliens, ICE’s release of illegals, and Felon voting rights just to name a few areas that most people recognize.  So it goes without saying that the media will support Ms. Clinton; after all, it’s her turn regardless of her transgressions.

Now back to the Donald. It’s well known that he has called the media “dishonest.” However, Donald knows that he needs the media because as a businessman, he’s always looking for a deal and good deals are hard to come by especially when it comes to a political campaign. It is not a love – hate relationship, but that is what Donald wants you to believe. He has doped his followers to believe that the media is bad, but in reality, they are the ones who are going to propel him to the White House, and that my friends is the art of the deal.

Never in my wildest dreams would I have thought that the media machine would be the effort behind the selection of the two candidates vying to be the next President of the United States, but they have. But that’s not all. Not only have they hoodwinked the American public based upon polls and media narratives to believe they are the best qualified, they have continued the tradition of elitists occupying the White House, and in the end, that is how media moguls roll.

It is undeniable that we have two wealthy candidates with questionable backgrounds who want to be POTUS. However, we should be aware that there are forces who are promoting these two candidates for a reason and it’s not to the benefit of the people, but to benefit themselves, and that’s the bottom line.

Colonel (Ret) John D. Vernon, USA, is the author of “Angels Watching Over Me” and is the CEO, American Warrior Press. Learn more at http://americanwarriorpress.com and follow him on twitter @JOHNDVERNON1. ©JohnVernon2016