What is that big sucking sound??

No doubt the sound of TV executives as the wind of change begin to blow.

The health of the auto industry is symbiotic with television. Spending by the Big Three automakers–General Motors, Ford and Chrysler–contribute as much as 6 percent of total ad revenues for the top four TV networks, according to Advertising Age. The publication puts the figure at 9.2 percent for Fox network alone.

The auto industry tumbled behind the mortgage crisis because home equity is a primary source of financing for cars. TV stations have been feeling the pinch all year.

TV & The Big Three

So, the MSM may be in for a rough patch. As budgets shrink the din & roarfor Obama may start to fade a little. Next, stay tuned to see how the ONE throws his MSM buddies a lifeline.