Mitt is NOT my preferred candidate, but if he is the nominee, he needs to do a much better job of telling the American people why they should vote for him.
Telling people that you’re a businessman, a job creator, doesn’t get the point across, even though that is the one key distinction between Mitt and Santorum, Newt, and yes, obviously so, Obama.
So why not find a few career employees at STAPLES, people who’ve bought homes, raised, families, put their kids through college..IOW..the middle class American dream….and all possible because Mitt and others created STAPLES.
Surely among the tens of thousands at STAPLES there are a few who support Mitt. Let them tell their story, and edit it into the requisite 30-60 second commercials.
It will resonate.