Advertisements and Sponsorships

I’ve been getting a lot of emails from people lately asking about advertisements and sponsorships on RedState for the coming year. People seem to be getting their plans and costs ready for 2011. Here’s what you need to know about advertising on RedState, sponsoring the Morning Briefing, and renting our email list.


We use a CPM basis for advertising on the front page of RedState. For those of you, like me, that this is Greek to, let me explain. You do not pay a flat fee for an ad at RedState. Instead, you pay based on the number of eyeballs you want to see or, more precisely, how many groups of 1000 people you want your ad to see. The more you pay the more often your ad appears on the site.

We have standard ad units you can buy, or you can get with the Eagle Publishing, Inc. team and work up some custom advertising options on the site.

If you are interested in buying an ad on RedState, please contact Joe Guerriero at [email protected]


We use sponsorships for the Morning Briefing. You sponsor a day and commit to a multi-month run with three ad spots appearing in each Morning Briefing for your day. The RedState Morning Briefing is read by a whose who list of conservatives every weekday morning, excepting holidays. I write it myself for consistency in the product and deliver it at 4:45 a.m. barring technical difficulties.

If you are interested in sponsoring the Morning Briefing please contact Joe Guerriero at [email protected]

Renting the List

Here’s the difficult one. We don’t let just anybody rent the RedState Morning Briefing email list. If you are not presently fighting the good fight on behalf of conservatism, we probably will decline your offer.

But, if you are fighting the good fight, the list is a terrific list with a high open rate. You can prepare HTML coded text and we’ll get it out. I have, on occasion, lent my name to some of these emails, but only on behalf of candidates and organizations I personally love.

If you are interested in renting the Morning Briefing list, please contact Joe Guerriero at [email protected]