Diary

Beware of "our deteriorating atmosphere"

Global Warming will now be referred to as “our deteriorating atmosphere”. Environmentalists are afraid that the problem with global warming is not that it is based on junk science and completely absurd on its face, but rather the phrase “global warming”.

From the New York Times:

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

Seeing that their asinine ruse is failing to gain traction with the American people, environmentalists are attempting to employ an old and proven tactic; lies, obfuscation and subterfuge through word games.

The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

Look for the “deteriorating atmosphere” to be used prominently by the media and politicians in the near future. However, taking a line from the president, “you can put lipstick on a pig but it is still a pig”.

God help us!

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