Diary

AIM: America’s Confidence in Newspapers Increases to a Whopping 28%

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From Accuracy in Media‘s Don Irvine:

After trending downward for years Americans confidence in newspapers and television news rebounded last year though they are still below the 2006 levels according t a new Gallup survey.

Even though the results are the best numbers the media has posted since 2006 they are still well below the confidence levels  in the 1990′s and the early part of this decade.

1990-2011 Trend: Americans' Confidence in Newspapers and Television News

The survey also found big changes in confidence levels among various demographic groups with those in the 18-29 age range showing a 10-point increase in their confidence in television news which was offset by a 10-point decrease in newspapers.  This may be due to the younger generation’s continued shift away from printed papers and television, especially cable news’ integration of social media into their operations.

In the 30-49 year-old set found  9-point increase in confidence in newspapers and a similar 8-point increase in television news as this group may have realized that for them that there is still some value in the printed page and that they are still the core audience for cable news in particular.

When breaking the survey findings down among political lines, Democrats confidence in newspapers outstrips those of conservatives by a 37-21 percent margin and is slightly narrower with regard to television news at 30-23 percent.

That makes sense though as the liberal bias of the news fits like a hand in a glove with the views of Democrats on most issues.

The news media has been craving for some good news after several years of having been battered not only by a recession but by the internet and the explosive growth of social media which has made their business model obsolete.  And this slight uptick in confidence is certainly positive news, but the fact remains that the media is still overwhelmingly distrusted by the American public and it is unlikely that this will change much as we head into a presidential election year.