The following is a Media Post report from Publishers Daily. The report is a rare example of Fox News and the New York Times appearing in the same headline. Perhaps the “failing New York Times” is not failing after all, while the concerted efforts to beef up Fox News.com in 2017 were successful.
‘NYT,’ Fox News Lead Momentum Awards In Web Traffic
Coming out ahead in this year’s Momentum Awards from SimilarWeb are The New York Times and Fox News, which both saw impressive traffic increases from 2016 to 2017. Politico was also recognized.The awards target brands that show strong digital strength, smart digital strategies and exceptional growth across platforms.
The winners are selected by the SimilarWeb ranking system calibrated in-house by analysts using insights obtained through SimilarWeb’s web, mobile and learning sources.
SimilarWeb’s site revealed the rankings, showing The New York Times increasing overall traffic by 10% during 2017. Foxnews.com increased direct traffic by 17% in 2017, with 55% of its traffic coming directly to the site.