Diary

FOX Business Network Tops CNBC in Business Day Viewers for Fifth Consecutive Week

Mirroring its big sister FOX News Channel in cable news, FOX Business (FBN) is trouncing its competition CNBC in business news.   For the straight scoop, here is the press release:

FOX BUSINESS NETWORK TOPS CNBC IN BUSINESS DAY FOR FIFTH CONSECUTIVE WEEK

According to Nielsen Media Research, FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in business day and total day viewers for the week of February 6th-February 10th. This marks a fifth consecutive weekly win in business day viewers and a fourth consecutive weekly win in total day viewers.

Additionally, FBN had the top two business programs for the week in viewers led by Lou Dobbs Tonight (7PM/ET) and Varney & Co (9AM-12PM/ET). Lou Dobbs Tonight (7PM/ET) and Making Money with Charles Payne (6PM/ET) were the top two business programs in the 25-54 demo with Making Money with Charles Payne delivering it’s second-highest week ever in the demo.

Business Day

FBN: 208,000 P2+ 27,000 A25-54

CNBC: 188,000 P2+; 31,000 A25-54

Total Day  

FBN: 167,000P2+; 25,000 A25-54

CNBC: 163,000P2+; 49,000 A25-54