A new study released by Pew Research Center offers interesting insights into the TV viewing habits of voters during the 2016 election.
FOX News Channel (FNC) came out on top with 19 percent of all voters tuning into their election coverage. This is no surprise given that FNC was the most watched basic cable channel in 2016. CNN took second place with voters at 13 percent while 4 to 5 percent of voters watched the rest of the cable and broadcast news networks.
The chart below tells the story with FNC as the main viewing source for 40 percent of Trump voters. Furthermore, the Pew study heralds what early 2017 ratings are already indicating — FNC’s dominance in cable news and across basic cable itself will likely be sustained during Trump’s presidency. And in prime time, look for Tucker Carlson to be the breakout star as reported in Mediaite:
In its debut week, Tucker Carlson Tonight — which moved from 7 PM ET to the 9 PM hour on January 9th following Megyn Kelly’s departure — averaged 3 million viewers and 576,000 in the 25-54 demographic. This placed it in the top ten in all of basic cable.
Of course this leads loyal FNC watchers to ask the obvious question: Will Carlson replace FNC ratings king Bill O’Reilly in the 8 PM slot when O’Reilly is ready to pass on his crown? Hint: watch how often Carlson appears as a guest on O’Reilly’s show during 2017. This could be a sign that a move is imminent.
In the meantime, this Pew chart tells the story of cable news 2016 election dominance and the fall of broadcast.
Myra Adams is a media producer and writer who served on the McCain Ad Council during the 2008 McCain campaign and on the 2004 Bush campaign creative team. Her writing credits include National Review, WND, Washington Examiner, Breitbart, PJ Media, The Daily Beast, The Daily Caller and BizPacReview. E-mail her at [email protected] Follow her on Twitter @MyraKAdams.