For those readers interested in the cable TV business news ratings war between the FOX Business Network (FBN) and CNBC, that headline is good news for the fast growing FOX Business Network. In addition, here is more ratings news for some popular FBN shows:
Varney & Co Notches First-Ever Quarterly Win Over CNBC While Lou Dobbs Beats CNBC For Third Consecutive Quarter
FBN Pulls Within 5,000 Viewers of CNBC’s Business Day For the Month
These latest ratings prove that not only is FOX News Channel surging in the ratings and dominating all of cable — as chronicled in my recent piece headlined: Forget what you’ve heard, FOX News is NOT imploding — but its sister station, FOX Business Network is also making great strides in competing with once dominant CNBC.
Here is more detail from the FOX Business Network press release:
FOX Business Network (FBN) ended the third quarter with its highest ratings ever, narrowing the gap with CNBC to its smallest in history, according to Nielsen Media Research. In addition, the network’s Lou Dobbs Tonight and Varney & Co marked the third quarter as the top two business news programs in cable, the first time FBN achieved the two highest rated timeslots in business news for an entire quarter.
Hosted by Stuart Varney, Varney & Co (9AM-12PM/ET) averaged 193,00 total viewers for the quarter, beating CNBC’s Squawk on the Street and Squawk Alley which had 179,000 total viewers by 8 percent. This was the first quarterly win for the three-hour program, while Lou Dobbs Tonight (7PM/ET) hosted by Lou Dobbs notched its third straight quarterly win over CNBC with 251,000 compared to 117,000 total viewers. This is the ninth consecutive monthly win for Dobbs over CNBC.
AND…this just in: FOX Business Network beat CNBC in presidential debate ratings.
FOX BUSINESS NETWORK DELIVERS HIGHEST RATED PRESIDENTIAL DEBATE IN NETWORK HISTORY
FBN’s Coverage of the First Presidential Debate Sweeps CNBC in Total Viewers
FOX Business Network (FBN) delivered its highest rated presidential debate coverage in the network’s nine year history, according to Nielsen Media Research. Reporting live from the debate hall at Hofstra University, FBN’s special coverage of the first presidential debate averaged 673,000 total viewers from 9-10:45PM/ET, beating CNBC’s 520,000 by 29 percent in total viewers. During primetime (8-11PM/ET), FBN also swept CNBC with 532,000 total viewers verses 407,000, a 31 percent advantage.