One of the first principles of sales and especially in representing clients in the Real Estate business is to always “under promise, and over deliver”. While I don’t think this simple and common sense principle of sales necessarily applies to politics. It is the starting premise of this article and I’ll explain what I mean when I close this out.

Let’s start with 1994. Most of us remember or have heard about The Contract with America. Yet few remember or discuss the campaign that was carried out prior to the Republican Caucus in the House of Representatives signing this historic contract 2 weeks before the election.

As you all know, Republicans had just been defeated in a landslide election just a year or so prior. The Democrats had complete and total control of all branches of government and had spent the last year+ ramming through the Assault Weapons Ban, The Brady Bill, Tax Increases including on Social Security, retroactive tax increases by canceling tax cuts from a few years earlier. They had spent a year trying to cram Hillary Care which would have nationalized 1/7th of the American economy through. The Clinton administration had spent two years before the 1992 elections and after trashing the “Radical Religious Right” as Jocelyn Elders went out on a daily basis advocating for teaching kindergartners about sex and passing out condoms in grade schools…Clinton had made a mess in Somalia and had allowed American warships to be chased out of Haiti by a club wielding mob and the Democrats hadn’t come up with an economic package it could run on.

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