Apparently, I’m not the only one that feels like James O’Keefe’s bungled stunt against the Washington Post was a really bad look for the conservative cause.

On Tuesday, conservative pundit, Brent Bozell also came out with a strong condemnation of the latest Project Veritas sting operation.

You all know it, by now.

O’Keefe’s outfit employed a woman to reach out to Washington Post reporters, claiming she’d carried on an illicit affair with Roy Moore at the age of 15, was impregnated, then convinced to have an abortion by Moore.

Throughout the brief efforts, this “spy” acted strangely, and left easily discovered trails (like a GoFundMe page describing her efforts to expose the “liberal MSM” and containing her daughter’s name).

When confronted by a WaPo reporter, she led them right back to the Project Veritas office.

BUSTED!

Yeah, and while some want desperately to pretend this was just a minor stumble, to be overlooked, while pointing to O’Keefe’s past highly profitable efforts, Bozell is not amused.

Regarding WaPo/O'Keefe incident, this was entrapment, & the kind of "gotcha" stunt that should be condemned. If a liberal did this to a conservative outlet, we'd be outraged. Once again, O'Keefe is grandstanding & hurting the conservative movement. I'm glad the Post outed him.

— Brent Bozell (@BrentBozell) November 28, 2017

And he’s right.

I do get the desperation of those on the right to rally around Roy Moore. It’s tribalism. It’s partisanship. It’s a learned response that rejects anything with a “D” beside it.

I’m no fan of anything Democrat-related, myself.

However, I’m even less of a fan of deception to defend what might possibly be inappropriate behavior by an adult towards a child. It blows back on all conservatives.

And O’Keefe’s response is less than helpful.

He immediately began trying to make more money off of his screw-up.

“Following months of undercover work within The Washington Post, our investigative journalist within the publication had their cover blown,” O’Keefe wrote in the email.

“This is how undercover work goes. This isn’t the first time that has happened, and it won’t be the last time.”

It should be the last time. You should be far more judicious about your targets.

And you should change your gimmick, before you ruin the entire movement.