In Saturday night’s debate, Ted Cruz took Donald Trump’s longstanding… and current… support for Planned Parenthood, hung it around Trump’s neck, set it on fire (metaphorically) and chased Trump through the streets. It was a horrific example of a blustering bully called out on his own record and being made to own it. If you haven’t seen it, you owe it to yourself to check it out:

Now Cruz has followed this up with an attack directly linking Trump to Planned Parenthood and the Center for Medical Progress investigative videos.

TRANSCRIPT

VO:Ted Cruz and I approve this message.

REPORTER: In between sips of wine and bite of salad a Planned Parenthood doctor discusses getting money for tissue from aborted fetuses.

MEGYN KELLY cLIP: Harvesting the organs of aborted fetuses for money…

VO: Planned Parenthood treat the unborn like another form of currency and yet some politicians still defend them.

DONALD TRUMP: Planned Parenthood serves a good function.

SEAN HANNITY CLIP: With the debt we have should we even give them a penny?

DONALD TRUMP: We have to look at the positive.

VO: Donald Trump is just plain wrong

Trump can’t run from this. He’s trying to bluster his way through it with the “women’s health” bullsh** but 86% of Planned Parenthood’s revenue comes directly from elective abortions. Abortions on demand. Abortions with no underlying medical reason other than inconvenience.

As the New York Times notes:

Takeaway

Starting the ad with newscasts on the videos gives the accusations a more authentic, trusting feel and grabs the viewers’ attention more than using a narrator. It also builds the case against Planned Parenthood before linking Mr. Trump to it, while subtly pointing to a similarity with Mrs. Clinton, a pariah to many South Carolina Republican voters. But perhaps most effectively, the ad highlights Mr. Trump’s position on a hot-button social issue that he has taken as a candidate, and not from his past, to attack him.