Once upon a time, the managers of the old HNG/Internorth Corporation (a gas pipeline company) felt the need to change its public image. It paid some advertising and PR guys to come up with one a new moniker, one of those corporatesque names that convey dynamic vitality, vision, etc.

They came up with Enteron. Terrific, huh? That lasted until somebody pointed out that “enteron” is actually a word in the English language, one that means “the alimentary canal”.

The smart guys sounded a lot like Nathan Thurm when they said, “We knew that. Everybody knows that.” After a few days, they quietly introduced the new, improved, vetted name, Enron.

With that as background, consider the name given to the new joint venture between Russia’s Gazprom and the national oil company of Nigeria.

All’s I’m sayin’ is, these guys better be paying a royalty to the estate of Tupac Shakur…

H/T hobiewan