Why Jon Huntsman Failed to Gain Traction


There’s this narrative in left leaning and non-American press about Jon Huntsman’s failed candidacy where people say he failed to enthuse conservative voters because he wasn’t a populist and didn’t embrace the Tea Party. I don’t think this is right.

Mitt Romney isn’t a populist and hasn’t embraced the Tea Party and he’s probably going to be the nominee.

The candidates that are running as populists, Newt Gingrich and Rick Perry, are losing support with their anticapitalists, un-Tea Partyesque attacks against Mit Romney. Rick Santorum isn’t a Tea Party conservative. He’s a George W. Bush compassionate conservative who doesn’t believe there’s such a thing as “personal autonomy.”

The reason Huntsman didn’t do better is because he didn’t run as a conservative from the start. He positioned himself as a right of center candidate in the belief that the country is right of center. It is. Most Americans think of themselves as either centrist or conservative. He would have done well in a general election but you don’t run a general election campaign in the primaries.

Huntsman realized this too late. Only in the final weeks before the New Hampshire vote did he start running ads that touted his very conservative record as Utah’s governor. Indeed, he may have been the most conservative man in the race given that he implemented a flat tax in Utah, reformed health care there without a mandate, enacted a school voucher program and was staunchly pro-free trade.

The mistake, I think, Huntsman made was running as an ambassador who put “country first” and not as a former conservative governor whose state was number one in job creation during his tenure. There was a real desire for a true and trustworthy conservative among Republican primary voters. None of the supposedly right wing candidates are. Huntsman is and he could have been that candidate.

Maybe he will be in 2016 if Romney loses in November.


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4 Comments Leave a comment

huntsman had big media support, but no republican voter support

mikeymike143 (Diary) Tuesday, January 17th at 12:28AM EST (link)

that tells you right there he was not a conservative.

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Huntsman was always a conservative candidate and due diligence wasn't done

elayman Tuesday, January 17th at 8:38AM EST (link)

by the media on his record until the Tea Party had run its course with Gingrich on the way to self destruction. At some point voters and commentators need to take responsibility for looking past the noise to the substance we say that we want.

Jon Huntsman: Inspirational? Not so much.

funwithknives Tuesday, January 17th at 2:40PM EST (link)

could it just be he ran and no one really cared? That a middling message and his hisory of accomodation with BHO had a Teensey- Bit to do with his non-campaign?
Jon, was in my mind, kinda like bringing a rubber knife to a real gun fight. He pulled out what he brought and it simply was not enough.

Better luck next time ,Jon. Seein’s believin’

 
 

Any governor with 70-90% popularity can make it nationally

elayman Tuesday, January 17th at 5:14PM EST (link)

Huntsman has implied himself that he didn’t think that he would make it this time and that by next time he ran the Tea Party would be out of fashion (how long did that take !) and he would have a better chance. There were organizational, media and funding problems but virtually everyone that met him personally was extremely impressed. I think in the end he just got worn down with the mindless reporting on a circus rather than on a candidate with solid ( and therefore “boring”) ideas.