Americans for and against Donald Trump are quickly losing faith in the news, according to this new poll. It’s not just a partisan effect.

President Donald Trump holds up copies of his speech before the State of the Union address to a joint session of Congress on Capitol Hill in Washington, Tuesday, Jan. 30, 2018. (AP Photo/Pablo Martinez Monsivais)

It’s be easy to dismiss a poll that says Republicans are following Trump and chanting the “Fake News” line, but this new poll by Monmouth University shows that Americans of all stripes are agreeing with the Fake News message.

77% believe Fake News reporting happens. That’s well more than Trump’s support level. That includes 61% of Democrats and 89% of Republicans. 31% believe it happens regularly. Everyone thinks they’re lying on TV and in the newspapers, not just the Republicans!

That 77% is a huge jump from just a year ago, 15 percentage points up from last year’s 63%. The entire news media industry has a huge credibility problem, and it’s only getting worse. If they don’t start implementing substantive reforms to change this, they’re going to be in real trouble.