We live in a day and age of rapidly changing communication and technology. The Internet has opened a giant window for people and organizations around the world to share thoughts, ideas, images and news with each other almost at the speed of light. The emergence of social networking platforms like Facebook and Twitter have created cyberspace gathering places for those sharing common interests and goals and hold incredible potential for communicating and organizing within the GOP community.
The maxim that ‘information is power’ has never rung more true than in our current political environment. Over the past decade, the RNC has invested the necessary time and resources to build a competitive advantage over the DNC by acquiring and utilizing data to drive decision-making and reach voters. Aside from the commitment and dedication of our RNC Members and GOP activists, our technological innovations in the use of information are the Party’s greatest asset.
But this information is of little use to the Republican Party’s success if it is not freely shared and easily disseminated within the Party, along with the necessary tools and instruction so that campaigns and Party organizations can succeed on their own. Republicans believe in personal responsibility…and I believe this also applies to the use of technology. The open flow of information among our activists and State Parties is the life blood of the GOP and the key to our growth, but we all must take the personal responsibility as RNC Members, activists, and perhaps most importantly, as candidates to integrate technology into our political efforts and campaigns.
If there is one area where I fully agree that the Party has not done enough, it is in promoting what we’ve already done. So while recent technological advancements demand that we continue to create and share information in new and exciting ways, we’ve also come a long way in a short amount of time. For example:
Jeff Emanuel
Neil Stevens