I, like many wish to see our government and leadership spend money in a frugal way. I would prefer that census education be part of a broader public school system such as adding recycling, sustainability, energy efficiency, human anatomy (especially reproductive), civics and mandatory community service instead of spending on a super bowl ad. But let us get real here. If you wish to reach the largest broadest audience at one single time…..should you not use the most watched televised event in history? After all even Doctor Dobson, whom many on this site admire, was willing to spend almost as much in order that his message reach as broad an audience as possible.