Issue 2 in Ohio has failed. Unions poured a gazillion dollars into Ohio and won. Despite having a sense of this outcome for some time it still stings. Believe it or not, a great many felt that these reforms were important steps in bring fiscal and structural sanity to government. The voters clearly did not get that message.
The media is going to try and play this as horse race politics. Governor John Kasich lost and the Democrats won. And obviously, in some important sense – even if only in the fact the story and perspective being conventional wisdom – this is true. Kasich and Republicans passed this legislation and it has been rejected. Fair enough.
But I personally believe there is a simpler explanation. Voters like their local cops, firefighters, nurses and teachers. In many ways, they idealize these type of positions even if they don’t like the state of education or public safety, etc. Thus opponents of reform had a very easy and emotionally effective message: Senate Bill 5 is an attack on the “everyday heroes” who protect our communities. It doesn’t really matter if this was true or not. In a 30 second ad it is easy to say and makes an emotional connection. This is a huge advantage in a statewide ballot issue.
Combine this with the huge financial advantage the opponents had (unions could take dues from union members regardless of their political beliefs and spend it on this election) and you have an uphill battle for supporters (and of course there is a minority of voters – public sector and labor unions – who are simply voting their self-interest). All they had to do was blanket the state with pictures of police and firefighters opposed to the issue and the lasting impression is that the bill is an attack on the people we value the most in our communities.



Daniel Horowitz
Neil Stevens
Steve Maley
Jake Walker