If you look at their entire client list (as I expect is the case for any consulting firm that isn’t a nitch firm) you will find the full spectrum of idealogies.

Tarrance Clients (from their website)

US SENATORS
JOHN BARRASSO, WY
THAD COCHRAN, MS
MIKE ENZI, WY
CHUCK GRASSLEY, IA
GEORGE VOINOVICH, OH

GOVERNORS

HALEY BARBOUR, MS
LINDA LINGLE, HI

CONSTITUTIONAL OFFICES

CHARLES BRONSON, FL Ag. Commissioner
TOM CORBETT, PA Attorney General
MIKE EAKIN, PA Supreme Court
TOM HORNE, AZ Superintendent of Public Instruction
MARY TAYLOR, OH Auditor

POLITICAL COMMITTEES

BUSH-CHENEY 2004
REPUBLICAN NATIONAL COMMITTEE
NATIONAL REPUBLICAN SENATORIAL COMMITTEE
NATIONAL REPUBLICAN CONGRESSIONAL COMMITTEE
REPUBLICAN GOVERNORS ASSOCIATION
FLORIDA HOUSE & SENATE REPUBLICAN CAUCUSES
REPUBLICAN STATE CENTRAL COMMITTEE OF MARYLAND
MONROE COUNTY REPUBLICAN COMMITTEE, NEW YORK
NEW JERSEY REPUBLICAN STATE CENTRAL COMMITTEE
REPUBLICAN PARTY OF MINNESOTA
MINNESOTA REPUBLICAN SENATE CAMPAIGN COMMITTEE
REPUBLICAN STATE CENTRAL COMMITTEE OF OHIO
OHIO REPUBLICAN PARTY
REPUBLICAN CAUCUS OF VIRGINIA
REPUBLICAN PARTY OF WISCONSIN
REPUBLICAN PARTY OF FLORIDA
REPUBLICAN PARTY OF NEW JERSEY
REPUBLICAN PARTY OF WYOMING
WISCONSIN STATE SENATE
COLORADO REPUBLICAN PARTY
GOPAC

US HOUSE OF REPRESENTATIVES

STEVE AUSTRIA, OH
ROSCOE BARTLETT, MD
BRIAN BILBRAY, CA
GUS BILIRAKIS, FL
JOHN BOEHNER, OH
PAUL BROUN, GA
HENRY BROWN, SC
GINNY BROWN-WAITE, FL
JOHN CARTER, TX
HOWARD COBLE, NC
MIKE COFFMAN, CO
JOHN CULBERSON, TX
GEOFF DAVIS, KY
CHARLIE DENT, PA
MARY FALLIN, OK
PHIL GINGREY, GA
DEAN HELLER, NV
LYNN JENKINS, KS
STEVE KING , IA
TOM LATHAM, IA
STEVE LATOURETTE, OH
CHRIS LEE, NY
FRANK LOBIONDO, NJ
JOHN McHUGH, NY
JOHN MICA, FL
DEVON NUNES, CA
ERIK PAULSEN, MN
TOM PETRI, WI
CHIP PICKERING, MS
BILL POSEY,FL
ADAM PUTNAM, FL
GEORGE RADANOVICH, CA
HAL ROGERS, KY
TOM ROONEY, FL
JEAN SCHMIDT, OH
BILL SHUSTER, PA
CHRIS SMITH, NJ
CLIFF STEARNS, FL
JOHN SULLIVAN, OK
ZACH WAMP, TN

POS Clients (from their website)

Governors
Governor Charlie Crist, FL
Governor Jim Douglas, VT
Governor Jim Gibbons, NV
Governor Dave Heineman, NE
Governor Sonny Perdue, GA
Governor Jodi Rell, CT
Governor Mike Rounds, SD
United States Senators
Senator Richard Burr, NC
Senator Saxby Chambliss, GA
Senator Thad Cochran, MS
Senator Norm Coleman, MN
Senator Bob Corker, TN
Senator Mike Crapo, ID
Senator Jim DeMint, SC
Senator John Ensign, NV
Senator Jim Inhofe, OK
Senator Mike Johanns, NE
Senator Joe Lieberman, CT
Senator John McCain, AZ
Senator Pat Roberts, KS
Senator Olympia Snowe, ME
Senator Arlen Specter, PA
Senator John Thune, SD
Senator David Vitter, LA
Senator Roger Wicker, MS
United States House of Representatives
Congressman Rodney Alexander, LA
Congresswoman Michele Bachmann, MN
Congressman Joe Barton, TX
Congressman Jo Bonner, AL
Congressman Charles Boustany, Jr., LA
Congressman Vern Buchanan, FL
Congresswoman Shelley Moore Capito, WV
Congressman Nathan Deal, GA
Congressman David Dreier, CA
Congressman Jimmy Duncan, TN
Congressman John Fleming, LA
Congressman Randy Forbes, VA
Congressman Jeff Fortenberry, NE
Congressman Trent Franks, AZ
Congressman Scott Garrett, NJ
Congressman Jim Gerlach, PA
Congressman Bob Goodlatte, VA
Congressman Jack Kingston, GA
Congressman John Kline, MN
Congressman Bob Latta, OH
Congressman John Linder, GA
Congressman Thaddeus McCotter, MI
Congresswoman Candice Miller, MI
Congressman Jeff Miller, FL
Congressman Jerry Moran, KS
Congressman Tim Murphy, PA
Congressman Randy Neugebauer, TX
Congressman Tom Price, GA
Congressman George Radanovich, CA
Congressman Dave Reichert, WA
Congressman Mike Rogers, MI
Congressman Peter Roskam, IL
Congressman Steve Scalise, LA
Congressman Aaron Schock, IL
Congressman John Shadegg, AZ
Congressman John Shimkus, IL
Congressman Adrian Smith, NE
Congressman Lamar Smith, TX
Congressman Lee Terry, NE
Congressman Glenn Thompson, PA
Congressman Pat Tiberi, OH
Congressman Mike Turner, OH
Congressman Lynn Westmoreland, GA
Congressman Rob Wittman, VA
Congressman Frank Wolf, VA

Stevens Reed Curcio clients (from their website)

Governor
Governor George Allen (Virginia)
Governor Lincoln Almond (Rhode Island)
Governor Matt Blunt (Missouri)
Governor Bob Taft (Ohio)
Governor George Voinovich (Ohio)
Senate
U.S. Senator George Allen (Virginia)
U.S. Senator Mike DeWine (Ohio)
U.S. Senator Pete Domenici (New Mexico)
U.S. Senator Peter Fitzgerald (Illinois)
U.S. Senator Bill Frist (Tennessee)
U.S. Senator Lindsey Graham (South Carolina)
U.S. Senator John McCain (Arizona)
U.S. Senator Don Nickles (Oklahoma)
U.S. Senator George Voinovich (Ohio)
U.S. Senator Bob Corker (Tennessee)

House
Congressman Ander Crenshaw (Florida)
Congressman Chris Chocola (Indiana)
Congressman Tom Davis (Virginia)
Congresswoman Tillie Fowler (Florida)
Congressman John Kline (Minnesota)
Congressman Ron Lewis (Kentucky)
Congresswoman Cathy McMorris (Washington)
Congressman Mike Oxley (Ohio)
Congressman Rob Portman (Ohio)
Congressman Gus Bilirakis (Florida)
Congressman Vern Buchanan (Florida)
Congressman Frank LoBiondo (New Jersey)

For the National Republican Senatorial Committee
U.S. Senator Wayne Allard (Colorado)
U.S. Senator Jim Bunning (Kentucky)
U.S. Senator Richard Burr (North Carolina)
U.S. Senator Saxby Chambliss (Georgia)
U.S. Senator Susan Collins (Maine)
U.S. Senator Jim DeMint (South Carolina)
U.S. Senator Mike Enzi (Wyoming)
U.S. Senator Jesse Helms (North Carolina)
U.S. Senator Lisa Murkowski (Alaska)
U.S. Senator Mel Martinez (Florida)
U.S. Senator Jeff Sessions (Alabama)
U.S. Senator Jim Talent (Missouri)
U.S. Senator David Vitter (Louisiana)

For the National Republican Congressional Committee
Congressman Joe Barton (Texas)
Congressman Jeb Bradley (New Hampshire)
Congressman Charles Boustany (Louisiana)
Congresswoman Shelley Moore Capito (West Virginia)
Congressman Geoff Davis (Kentucky)
Congressman Jim Gerlach (Pennsylvania)
Congressman Mark Kirk (Illinois)
Congressman Thad McCotter (Michigan)
Congresswoman Anne Northup (Kentucky)
Congressman Ted Poe (Texas)
Congressman Peter Roskam (illinois>

Mayor
Mayor Bob Corker (Chattanooga, TN)
Mayor Bill Haslam (Knoxville, TN)
Mayor John Peyton (Jacksonville, FL)

With that many clients with that much of an idealogy spread, it seems pretty hard to say “this is a liberal firm” or “this is a conservative firm”

Pick them and you have a good shot at winning.

It would be interesting to track consultants/handlers from campaign to campaign. For instance, the Romney handlers who moved over to the McCain campaign and subsequently sabotaged Palin…”allegedly”.

Can anyone shed any light on how all of this works?

As moderate, populist Republican politics became more in vogue, consultants were leading the way with their pie charts and demographic strategies. They, contrary to our values or common sense, pushed candidates towards the identity crisis we are currently experiencing.

I would frankly be much happier if someone led with their heart and intellect, irrespective of what polls and these harlots say. That’s called leadership.

As moderate, populist Republican politics became more in vogue, consultants were leading the way with their pie charts and demographic strategies. They, contrary to our values or common sense, pushed candidates towards the identity crisis we are currently experiencing.

I would frankly be much happier if someone led with their heart and intellect, irrespective of what polls and these harlots say. That’s called leadership.