Comments on: Rewriting the History of the History Channel Ads

By: David Hinz

David Hinz — Sat, 23 May 2009 19:54:26 +0000

we have Caleb Howe.

Great Job!

By: Vegas_Rick

Vegas_Rick — Sat, 23 May 2009 18:20:32 +0000

Well done sir!

By: Jeff Weimer

Jeff Weimer — Sat, 23 May 2009 10:49:23 +0000

This is quality reporting. Keep it up.

By: Henry Gomez

Henry Gomez — Sat, 23 May 2009 04:15:05 +0000

The real story you stumbled on here is the seedy soft underbelly of the ad agency business. The creatives at top ad agencies are always looking to pad their resumes with creative awards. To get them they bend and break rules.

For example many times the commercials that win an award are “agency versions” that never actually aired or perhaps they aired once at 3AM. Clients sometimes go along with this but many times are unaware.

What this looks like is a brazen attempt by Ogilvy to submit work for a client it doesn’t even have. Or perhaps a campaign it proposed but was killed.

Either way someone at Ogilvy should be fired. You can’t blame the CLIOs. There is no way to check the authenticity of every entry submitted.

The problem with submitting fake ads to an awards festival is that you might win. And with something as controversial as this, it’s bound to blow up in your face.

By: Brian Simpson

Brian Simpson — Sat, 23 May 2009 03:22:11 +0000

By: Caleb

Caleb — Sat, 23 May 2009 01:26:49 +0000

By: Fred Maidment

Fred Maidment — Sat, 23 May 2009 01:22:45 +0000

…were as careful and insightful as you are, Caleb. In an opinion piece, you’ve done better reporting than most hard news journalists!

Keep digging!